Social media has become an integral part of personal and business branding in today's digital age. Facebook, being one of the largest social media platforms, offers a dynamic feature known as the "Facebook cover video." This introduction sets the stage for an exploration of eight secrets that can transform your Facebook cover video from ordinary to amazing.

What is a Facebook Video Cover

A Facebook video cover is a multimedia feature on a Facebook user or business page that allows you to replace the traditional static cover photo with a dynamic video. Instead of a still image, visitors to your Facebook profile are greeted with a video that plays automatically when they land on your page. This video cover is prominently displayed at the top of your profile, making it one of the first things people see when they visit your Facebook page.

Key features and characteristics of a Facebook video cover include:

• Motion: Unlike a static image, a cover video adds motion and movement to your profile, immediately grabbing the viewer's attention.
• Sound: It can include audio, allowing you to incorporate music, voiceovers, or other sound elements to engage your audience further.
• Duration: Facebook cover videos are typically short, with a recommended length of 20-90 seconds. This brevity is ideal for conveying a concise message or showcasing highlights.
• Brand Identity: Cover videos provide an opportunity to reinforce your brand identity by incorporating elements such as your logo, colors, and messaging.
• Storytelling: They are a powerful medium for storytelling, enabling you to convey your brand's story, product offerings, or key messages more creatively and effectively than a static image.
• Flexibility: You can change your cover video periodically to reflect updates, promotions, events, or changing brand narratives.
• Engagement: Videos tend to attract more engagement, likes, comments, and shares compared to static images, making them a valuable asset for boosting your online presence.

What Is The Standard Facebook Cover Video Size

For a cover video to look its best, it's crucial to adhere to the standard size. As of my last update in September 2021, the recommended size for a Facebook cover video is 820 pixels wide by 312 pixels tall. Sticking to these dimensions ensures that your video displays properly on both desktop and mobile devices.

What Are The Advantages of Facebook Video Cover

There are several advantages to using a Facebook cover video with complete visibility:

• Enhanced First Impressions: A video cover instantly captures attention and can leave a memorable first impression on visitors.
• Storytelling: It's an excellent medium for storytelling, allowing you to convey your message, brand story, or product offerings creatively.
• Branding: You can reinforce your brand identity by incorporating your logo, colors, and taglines into the video.
• Promotion: Promote events, products, or services effectively by featuring them in your cover video.
• Increased Engagement: Videos tend to garner more engagement, likes, and shares compared to static images.

8 Secret Ways for Making Amazing Facebook Cover Videos

• Clear Message: Ensure your video has a clear and concise message that aligns with your brand or personal identity.
• High-Quality Footage: Use high-resolution video footage to maintain a professional look.
• Engaging Content: Incorporate eye-catching visuals, animations, or transitions to grab attention.
• Storytelling: Create an engaging narrative that connects with your audience through storytelling.
• Music and Audio: Select appropriate background music or add voiceovers to enhance the viewing experience.
• Call to Action (CTA): Include a CTA button or text encouraging viewers to take action.
• Regular Updates: Keep your cover video fresh by updating it periodically to reflect current promotions or events.
• Test on Mobile: Ensure your video looks and sounds good on mobile devices, as a significant portion of users access Facebook through smartphones.

Use of Facebook Cover Video Size in Ad Making

Optimizing your Facebook cover video for e-commerce Facebook ads is a smart move. Advertisements with engaging cover videos can have a more significant impact on your target audience. Make sure your video adheres to the recommended size and guidelines to maintain consistency in your branding efforts.

How to Add Video to Facebook Cover

Adding a video to your Facebook cover is a straightforward process. You can do it through your Facebook profile by navigating to your cover photo, clicking "Change Cover," and selecting "Upload Photo/Video." From there, you can upload your video, adjust its positioning, and preview how it will appear to your audience.

Conclusion

In conclusion, Facebook cover videos are a powerful tool for personal and business branding. By understanding the standard size, leveraging the advantages, and implementing the eight secrets mentioned above, you can create a captivating and effective Facebook cover video that will improve your internet presence and leave a lasting impact on your audience. Don't forget to keep your cover video up to date, as it's an ever-evolving reflection of your identity or brand on the world's largest social media platform.